Dreaming about Instagram

As a young adult, having a strong social media presence is as important for my social life as for my professional career. There are many social media applications that are used by people to express their thoughts and share ideas with friends and colleagues. Instagram is one of the most common social media platforms in which users engage with each other by sharing pictures and videos. As an incentive to join Instagram, the Instagram statistics report reveals that Instagram has “400 million monthly active users” (Smith, 2016). But how exactly did Instagram become such a sensation among people? It all started when it was launched in 2010 as a simple iOS app to share modified pictures with cool filters. Its popularity increased even more by releasing adaptations to Androids and when Facebook bought it in 2012. After that, Instagram accounts were enabled to link to existing Facebook profiles, increasing the number of users. A few recent modifications include video feature of only 15 seconds length, and direct messaging to a specific user. It is important to know that, “Instagram is all about visual sharing. Every user profile has a “Followers” and “Following” count, representing how many people they follow and how many other users are follow them” (Moreau, 2015).

Did You Know?

Instagram has being link with many other websites and applications.  In fact, “Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms” (Au, 2012).

Basic Steps:

In order to connect with people through Instagram the following aspects are required:

1.An account needs to be created, either with a person’s Facebook account or with his/her email.
2.Select an username and set up a password
3.Add a profile with your interests and information (optional)
4.Link another accounts (Twitter, Tumblr, Flickr) to connect with contacts and share the same pictures in other social media platforms.
5.Depending on individual preferences, set account to private this way pictures can only be seen by followers and not public
6.Double tap on images to like them, or click on the heart shape symbol under the picture
7.Follow people with common interests; some users have set their account to private mode, so in order to follow them a request must be sent.
8.Post picture by selecting the desired image, modify it (apply filter, crop it, change the brightness, saturation, adjust color) and add a caption.
9.Add Hashtags # to pictures so more people will see it.
10.Other users can be tagged on pictures by adding @ and the username. Ex. @sarahluciah.
11.The location can be added as well in the picture.
Other Uses

Instagram is also a great channel for small businesses and companies to interact with their public and expose their products. Brands and businesses can benefit by sharing pictures of products in creative ways that motivate their customer to leave comments and thoughts. An Instagram account can also be used as a way to humanize a business and establish a two way communication with stakeholders. Interesting post strategies like pictures of the behind scenes from a campaign, the before and after the use of the product, exclusive information about promotions and events, sneak peaks of upcoming products, services and locations, capture the attention of customers and potential ones. An example of this is seen in the Mango post of equipment behind the scenes of a photoshoot.

mango 2

Another example of attempting to public engagement by Mango is seen just by posting a picture of their products.





Instagram can be used in many ways. From an communication strategy applied by a business to a way to interact with friends and family, this media platform will continue increasing as many people discover their practical and easy way to express ideas through pictures.



Moreau, E. (2015, August 3). What Is Instagram. Retrieved February 21, 2016, from http://webtrends.about.com/od/prof4/a/What-Is-Instagram-Wiki.htm


Smith, C. (2016, January 19). By The Numbers: 160+ Interesting Instagram Statistics (January 2016). Retrieved February 21, 2016, from http://expandedramblings.com/index.php/important-instagram-stats/


Au, V. (2012, October 3). 10 Creative Ways to Use Instagram for Busniess. Retrieved February 21, 2016, from http://www.socialmediaexaminer.com/instagram/


Dreaming of a Beautiful Self

There is no secret that every woman wants to be beautiful. Makeup is one of the answers to enhance physical features to feel beautiful. I personally have tried so many cosmetics products and some of them are not as efficient as advertised and they damage my skin. While looking for a mascara for sensitive eyes, I came across with the cosmetics brand Tarte.

Tarte is one of the most precious cosmetics companies in the United States. Its founder and current CEO, Maureen Keller, created cosmetic products that capture the glamour and green attempts to achieve the perfect look with healthy options. Tarte cosmetics are cruelty-free. The company focuses on outstanding formulas that will make waterproof mascara, powder foundation and other products last up to 12 hours. Tarte contributes and supports environmental protection of the Rainforest. Its philosophy promotes real results for women.

Tarte launched a social media campaign inviting costumers to upload pictures of themselves wearing Tarte make up, and their favorite Tarte cosmetic products on Instagram or Twitter. By using the hashtag #tartecosmetics, Tartelettes, the individuals that use Tarte cosmetics, share their personal and unique Tarte experience with the world. Some of the posts will actual be featured on the official Tarte Instagram, Twitter accounts and its official website. These posts work as a practical way to spread the word about Tarte cosmetics using the Tartelettes’ social network. Also, this campaign uses social media platforms to not only establish a personal relationship between the company and its customers but to display testimonials of real women using Tarte in unique, creative ways.

disney tarte

(A screenshot from tartecosmetics’ Instagram account)

As an active Instagram user, I currently follow Tarte on Instagram, and I have noticed that the company incorporates the concepts of ethos and logos in its successful persuasive messaging strategy. These concepts are used as a way to establish credibility by featuring posts of well-known Instagram beauty experts like @Makeupbydenise. Denise posts pictures and video tutorials to show how to apply makeup and the products she uses to achieve beautiful looks.



(A screenshot from tartecosmetics’ Instagram account)

The Tarte campaign’s content emphasizes the Interactive two way conversation between the average costumers and Tarte cosmetics. By only choosing pictures in which Tarte cosmetics are highlighted in some way, Tarte not only captures the attention of the Instagram and Twitter users but focuses its content topic to promote beauty while using healthy products. The Campaign applies the social media content creation concept to increase its users and clientele by posting the pictures of the Tartelettes in its social platforms. The posts on Instagram are effective in conveying that Tarte relates to the average women.

meow(A screenshot from tartecosmetics’ Instagram account)

Tarte is definitely a cosmetics company that is interested in finding innovative ways to strengthen its relationships with its shareholders through different channels. I personally think this campaign is effective since it shows posts of regular women. It is not necessary to be a model or an expert to be featured in Tarte’s social network. I also think it’s a great way to connect and expand my network by interacting with fellow makeup lovers and enthusiasts. By using social media, Tarte also informs costumers about new products and how to apply them to achieve a healthy beautiful look.